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QBlast was Featured in the business section of the North West Indiana and Illinois Times Newspaper! BY LU ANN FRANKLIN
Times Correspondent | Monday, March 09, 2009When you're thirsty, you crave liquids.
But some environments --
such as extreme temperatures in industrial settings and on sports
fields during summer -- can cause dehydration and a host of medical
emergencies including seizures and kidney problems, even death.
In
the late 1970s, the Wolek family, of Hobart, began tackling that
problem by creating the zero-sugar heat stress beverage called QBlast.
"We
were pioneers in this era. QBlast has always been sugar free, and it
has been the most effective electrolyte replacement sports drink for
more than 30 years," said Leon Wolek, who owns the company. "It's not a
sports drink, not an energy drink. It is the original heat stress
beverage."
QBlast has 50 calories and one gram of sugar, no caffeine and low salt and is an excellent choice for diabetics, he added.
"It
contains Splenda, complex carbohydrates and essential electrolytes in a
form and amount that adds to the absorption of fluids," Wolek said. "It
was designed by athletes..."
In fact, the company supplied
QBlast to the U.S. hockey team that took the gold medal in a contest
with the Soviet team during the 1980 Winter Olympics at Lake Placid, NY.
"I
have a cap signed by Herb Brooks, the coach of that ‘Miracle on Ice'
team," said Wolek, who is an athlete himself and a huge hockey fan.
National Football League and National Hockey League teams also have
used QBlast, he said.
Today, the company continues to
manufacture QBlast at a plant located east of Valparaiso and offers
half-liter bottles in fruit punch, lemon-lime, orange and grape flavors
via the Internet. Ordering is as simple as logging on to the company's
Web site at www.qblast.net and clicking on the shopping cart, Wolek said.
In
a partnership with Fed Ex, QBlast can supply a 24-bottle carton or
thousands of bottles of the drink on a palette to customers anywhere in
the United States, usually within two to three days of the order. |
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